A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.
Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.
Other sites are more specific, based on the type of members, interests, location, or relationship desired.
Other sites depend on advertising for their revenue.
Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.
However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.
As online dating's population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.Online daters may have more liberal social attitudes compared to the general population in the United States.