Steve Kasper, the marketing vice president of Successfulmatch.com, the parent company of Millionaire Match.com, said it was up to users to police it themselves.
“We do tell all of our members on all of our sites that you have to take precautions when you’re on the internet and looking at people that you’re going to meet,” he said.
Using a laptop computer to access the website Millionaire Match.com, Paul Kruger, 50, convinced eight women that he was a Grammy-nominated music mogul who had worked with Michael Jackson and Quincy Jones, amongst others.
We don't focus on the mass general public." Golden Bachelor says it has 5 million registered members and employs psychologists and special matchmaking consultants to personally assist multi-millionaires in their pursuit of romance.
And then there also are the so-called "love hunters" -- staff who travel around the country in search of China's most beautiful bachelorettes to bring to the lavish matchmaking parties the company throws.
Zhenai says it has more than 23 million members and monthly revenues of around $2 million. Love," offers a service that combines the traditional business of Chinese matchmaking with the power of a search engine. I have a lot of pressure now from my parents and my niece just got married last Saturday," she said.
A 2,000 yuan ($300) deposit gets members six months of individualized attention from one of the company's 400 matchmakers who work in a call center in the city of Shenzhen.
You look in the classified sections of the newspapers or you hire a real estate agent and then they will spend time fixing things for you.
We are like the brokers." Yet there are some who still would rather not use an online broker to find love because they say it would make them feel like a piece of property. Waste of time," Xue Jingjing, a 26-year-old Chinese teacher who lives in Shanghai, told CNN.
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The matchmakers advise men and women on how to tweak their profiles, what to wear to dinner, even how to fix their hair based on a large database of empirical evidence collected from members who were -- and were not -- asked out on a second date.