Jacobs, the pride of Brooklyn, is on a 12 fight KO streak.When the idea of a partnership comes about, it can’t be forced — take it from Fabolous and Jadakiss.If you look at my closet, there’s all kinds of shoes, but at the same time I don’t want to spread myself thin as far as designs and collabs.
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I also like how brands are coming with ID series, where you can create your own shoe, that’s cool. Jordans have been coming back for 30 years, but I still will get the O. When you get a good response, you got a good custom. Sometimes you see a regular colorway and it blends into everyone else's shoes, because those are the primary colors, the ones they want to sell in bulks. Freddy and Jason are two big villains everybody knows, if you’ve seen the movies, so there’s a lot of different elements that make the custom collaboration with Mache cool and fun. In this generation, soon as you say a project is coming, the people want it right away.
All customs ain’t dope because everything is not gonna be dope. Fabolous: Well, the 24/7s, my nickname for the shoes, were coming and the project is on the way, so we thought it would be a cool way to cross promote both of them and bring a custom design to the shoe. We try to give people a little bit of the process through social media and Instagram.
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Sometimes they’re fast, like this New Balance relationship.
They had a shoe that they were releasing, the 247, and we have a project that we’re working on so we came together on that. I definitely like sneakers and shopping at sneakers stores. Again, the keyword is passionate, so I would want to be involved and hands-on. With a sneaker store, I would turn myself into the shopper and figure out everything that would be cool to me when I walk into that store.
I was going to put a Reebok Pump on there, but they told me the hypebeast dudes won’t like that.
I was able to remove that and just keep it good for the young generation.
I’m not going to bash anybody, but let’s just say the shoes in the ‘90s. New Balance got a good run going, Adidas had a nice run last year. You see New Balance is kicking it off already with some fire, so they’re setting the bar high to get things going.